老澳门六合彩开奖记录

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Course Catalog

Marketing Promotions

Introduction to promotions as an essential marketing function. Study of promotional tools such as advertising, sales promotion, and public relations in the context of both traditional and electronic platforms. Both the development of promotion strategies and their implementation through various media are covered. Prerequisites: BUAD 270; MATH 128 or SSCI 224 or MATH 221.

Grade Basis: Letter Grade

Credits: 4.0