Email marketing is vital to modern businesses and a primary tool in any skilled marketer鈥檚 toolkit. In this course, you鈥檒l learn how to craft successful email marketing campaigns for sales, engagement and activation. By the end of this course, you鈥檒l know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You鈥檒l also build your own marketing campaign. Prerequisite: BUAD 270 and CORE WI
Grade Basis: Letter Grade
Credits: 3.0
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