老澳门六合彩开奖记录

Geology students reviewing a topographical map. background

Course Catalog

Marketing Management

This course takes a strategic and analytical approach to the study of consumers, products and markets. Attention focuses on the recognition of opportunities, the development of marketing strategies and the design of an effective marketing mix both for consumer and business markets. Work with simulations makes participants aware of the financial impact of marketing strategies.

Grade Basis: Letter Grade

Credits: 2.0