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Marketing is essential to every business operation. Marketing is focused on maintaining valuable relationships, and this perspective leads to a strategic emphasis on image, revenue, and profit enhancement with an eye on future markets. Overall, marketing contends that a firm should offer the most value to prospective customers.

This marketing major provides students with knowledge and skills that allow them to understand the market environment and consumer trends; collaborate with others to create successful marketing plans; apply analytical rigor to decision making; understand the needs of different customer segments; communicate how a product or service fills those needs; and guide potential customers to take action. The program builds practical skills, along with critical thinking abilities and ethical decision-making skills, that will prepare students for impactful careers in marketing.

Courses

• ACCT 205 Financial Accounting

• ACCT 206 Managerial Accounting

• BUAD 230 Ethical Leadership

• BUAD 232 Introduction to Human Resource Management

• BUAD 233 Introduction to Supply Chain Management

• BUAD 270 Marketing Concepts and Issues

• BUAD 350 Corporate Finance

• BUAD 374 Marketing Promotions

• BUAD 390 Business Law

• BUAD 471 Marketing Management and Strategy

• BUAD 485 Strategic Management Seminar

• DATA 101 Data Analytics and Info Systems

• DATA 328 Analytics for Business Insight

• ECON 101 Principles of Macroeconomics

• ECON 102 Principles of Microeconomics

• MATH 128 Introduction to Statistics

Three of the following courses:

• BUAD 215 Entrepreneurship

• BUAD 360 Sports Marketing

• BUAD 372 Marketing Research

• BUAD 375 Consumer Behavior

• BUAD 489 Special Topics

• BUAD 490 Independent Study

• BUAD 494 Internship

• COME 305 Social Identity and Intergroup Communication

• COME 322 Business and Professional Speaking

• COME 352 Media Psychology

• COME 390 Sports Media

At least two of the three courses above must be within the SSBE. 

Total Credits Required: 72